Big City PlanThe development of Eastside City Park is a key element in Birmingham's Big City Plan
Birmingham City Council’s “Big City Plan”, launched in September 2010, is a 20 year vision for Birmingham’s City Centre supporting transformational change to create a world class city centre delivering sustainable growth, improved connectivity, authentic character, environmental quality, new residential communities and a diversified economic base. Covering an area of 800 hectares the Big City Plan provides the vision, strategy and principles to guide the future development and regeneration of the City Centre.
The development of Eastside is a key part of the Big City Plan with the proposed arrival of HS2 into Birmingham Curzon station. The area is described thus:
“Eastside’s focus is on science, technology, learning, and leisure activities have already established it as a natural expansion of the City Core. A new burst of development activity coupled with advantages to be brought through the Enterprise Zone, HS2 and potential for a greater cultural offer, makes Eastside an ideal location for further physical expansion to deliver economic and cultural growth of the city centre.”
The Wray Building is specifically referred to in the Eastside Masterplan document as one of the only historic buildings in the area, the other two being the original Curzon Street station building, and the Woodman pub, restored and brought back into use by Simon Linford of Czero Developments in 2013.
In the Birmingham Curzon HS2 Masterplan, The Emporium will front Curzon Square and Curzon Promenade which are described thus:
“An extension of Eastside City Park, the Promenade will set Birmingham Curzon station in a landscaped green setting with cafes shops and restaurants creating a vibrant edge to the station and the park. Curzon Square will be an extension of the park’s event space providing a high quality setting for the Grade I listed former Curzon Street Station and the Woodman public house.”
In bringing forward The Emporium, Czero Developments is aiming to provide a key supporting development for the Eastside Masterplan, and a building worthy of its setting.